For the 2016 introduction of the new Wave stroller, Snowbaby has asked Lift5 to design a new 70m2 booth for the international trade show “Kind und Jugend” in Cologne, Germany. An arena was the inspiration for designing this booth, in which the valued customer is positioned in the center and has a good look at the surrounding products. At the same time the booth clearly has an open character to make everyone feel invited to come in.