Bas & Camille
Bastjan Otten (1973) graduated in industrial design at the Hague University for applied sciences in 1998. Camille de Vrede (1975), graduated in industrial design at Delft University in 2000. Both started working at All Our Kids / id-2b in Maastricht as designers and project leaders with responsibilities for key customers like Maxi Cosi and Cybex. After many projects and successful products for Quinny, Mutsy, Hauck, MamasandPapas and Cam, Camille and Bas left the company in 2007 and founded their own studios ACCU and ZUIDWAARTS. In the years to come, a close cooperation was formed and in 2011 they teamed up completely. In 2014 , having a new office, it was time to launch a new name: Lift5
Lift5 works with ambitious companies that sell high end consumer products. Most of our clients are specialized in juvenile products, lighting or gymnastic equipment. We take care of the total configuration of a product. From its clear purpose, form, color, material to its final construction. We have the knowhow of the latest standards in safety, usability and ergonomics and make sure that the product can be produced in a reliable and efficient way. Our approach is personal and flexible to any size project. We have 15 years of experience in product design and development and we are seriously committed to achieving the best end result. Our loyal customers and high rate of successful market introductions are good proof of that.
Good design makes a product understandable. We believe a company needs good design to keep its position in the market. It is our ambition to play an inspiring and motivating role in the development process and to realize good design in close cooperation with our clients.